Marketing Strategy Special Sambal Waroeng Depok



Name              : Anna Diana Aprijayanti
Class               : 4EA01
NPM               : 13209079
Course            : English Business 2


Gunadarma University 


 I.       Introduction
1.1  Background
Along with the times that are so rapidly, today's business environment is also increasingly rapid and complex. It is characterized by intense competition, especially in the field of culinary business. This condition requires every business to be able to understand and provide everything expected by consumers. As we know that the product is dihasulkan by culinary efforts are not likely to find yourself a buyer or devotees. Therefore producers in marketing a product or service should be aware of consumer demand on its products or services are produced.
Marketing is a major force in business activities in the community. In attracting consumers, companies not only in marketing but also supported by the factors that lead to satisfied customers who received products such as product quality, price products, promotional products are also strategic business location.
Waroeng special sauce is one of the culinary business. Yoyo Heri Wahyono (Mr.Huuh haah) is the founder waroeng special sauce. He began his business success in mid-2002 to be exact in August. He then gave up his position as a manager in one of the leading companies in Yogyakarta and decided to open a menu mainstay tent stalls with special sauce with his friends. This idea got together inSed incorporated in production, event organization (EO .Currently carries the name waroeng spsesial sambal "SS", they opened the shop five-foot tent in the Kaliurang (exactly west Graha Sabha Pramana UGM ). Present in the community with specialty sauce gives a special attraction for consumers. So this booth every day fans invaded the sauce was average students.
So, the marketing strategy is essential for the survival of the business. Because marketing strategies relating to how the business can be run until now. Many things were done to execute marketing strategies to compete with competitors.
From the description above, the authors are interested in writing on Marketing Strategy Special Sambal Waroeng Depok.

1.2  Problem 
1.      How marketing strategies undertaken by Waroeng Special Sambal Depok? 
2.      How does the marketing strategy when analyzed using the SWOT method?

1.3  Purpose
1.   Determine marketing strategies work done Waroeng Special Sambal Depok.
2.   Knowing the business marketing strategy when analyzed using the SWOT     method.
1.4 Advantage
      This paper to assist authors in applying the knowledge learned during the lectures, especially marketing. And this paper is also expected to be an inspiration for other writers to do the writing kind. Can be used as a complementary data source or reference in writing about the kind of marketing strategy



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