Name : Anna Diana Aprijayanti
Class : 4EA01NPM : 13209079
Course : English Business 2
Gunadarma University
I.
Introduction
1.1 Background
Along with the times
that are so rapidly, today's business
environment is also increasingly
rapid and complex.
It is characterized by intense competition, especially in the field of culinary business. This condition requires
every business to be able to understand and provide
everything expected by consumers. As we know that
the product is dihasulkan by culinary
efforts are not likely to find yourself a buyer or devotees. Therefore
producers in marketing a product or service should be aware of consumer demand
on its products or services are produced.
Marketing
is a major force in business activities in
the community. In attracting consumers, companies not
only in marketing but also
supported by the
factors that lead to satisfied customers who
received products such as product quality, price products, promotional products
are also strategic business location.
Waroeng
special sauce is one of the culinary business. Yoyo Heri Wahyono (Mr.Huuh haah)
is the founder waroeng special sauce. He began his business success in mid-2002
to be exact in August. He then gave up his position as a manager in one of the
leading companies in Yogyakarta and decided to open a menu mainstay tent stalls
with special sauce with his friends. This idea got together inSed incorporated
in production, event organization (EO .Currently carries the name waroeng
spsesial sambal "SS", they opened the shop five-foot tent in the
Kaliurang (exactly west Graha Sabha Pramana UGM ). Present in the community
with specialty sauce gives a special attraction for consumers. So this booth
every day fans invaded the sauce was average students.
So, the
marketing strategy is essential for the survival of the business. Because
marketing strategies relating to how the business can be run until now. Many
things were done to execute marketing strategies to compete with competitors.
From the
description above, the authors are interested in writing on Marketing
Strategy Special Sambal Waroeng Depok.
1.2 Problem
1. How
marketing strategies undertaken by
Waroeng Special Sambal Depok?
2. How
does the marketing
strategy when analyzed using the SWOT method?
1.3 Purpose
1. Determine
marketing strategies work done Waroeng Special Sambal Depok.
2.
Knowing
the business marketing strategy when analyzed using
the SWOT
method.
1.4
Advantage
This paper to assist authors in
applying the knowledge learned during the lectures, especially marketing. And
this paper is also expected to be an inspiration for other writers to do the
writing kind. Can be used as a complementary data source or reference
in writing about the kind of marketing strategy
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